Market study on rice noodle and fish source

Market study on rice noodle and fish source Finland Ministry of Foreign Affair

The main purpose of the study is to provide a clear picture of what are the products, most popular distribution channels, brief market positioning of the product in order to suggest improvement of the current production and sales.

Specifically, the overall objective of the consultancy is to assist the districts of Hay Lang to better understand the market for Mythoi fish sauces with the following specific objectives:

  • Fish sauces market analysis to help Hai Lang identify the niche market and improve their current production.
  • Suggestions for Hai Lang to develop a marketing strategy for the mentioned above product.
  • Build capacity of local resource persons Women Union in Hai Lang.

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Product Details

  • Period2008 - 2009
  • ClientFinland Ministry of Foreign Affair

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