Brand engagement

Brand engagement

Business problem

The emotional link between brands and customers is the most important factor for succeeding in sales. Nowadays, media’s rapid development helps shoppers immediately update their views on brands in the market. Consequently, maintaining the brand image in the eyes of customers is increasingly important to the success of every business. However, the difficulty that businesses usually face is how to identify the strength of the bond between the brand and customers at each step of their experience.

Our approach

We help our clients measure the level of brand engagement throughout a buyer's journey, from early exposure to shopping and becoming promoters of the product, in order to help businesses make the right decisions in branding and brand positioning. We design metrics tailored for each industry and the needs of each client and our ultimate goal is to tell a story about our client’s brand.

Our solution

Brand Intelligent Metrics is a set of tools we have developed over the years to help businesses measure and evaluate customers’ engagement with their brand throughout the customer journey in relation with competing brands.

 brand health

The metrics help businesses assess their brand engagement along the customer's shopping itinerary in terms of factors such as popularity, interactivity and brand loyalty. We further compare the brand strength of the business with their competitors.



 brand assessment

We build an analytical framework to help businesses gauge the strengths, weaknesses, opportunities and challenges of different components of their brands in order to design a brand that resonates with their target customer segment.



brand competition

We provide a detailed picture of the competitive edge a business's brand has in relation to their competitors based on different characteristics and help them position their brand in the marketplace. We help businesses identify and focus on key elements that make up the strength of their brand to achieve the highest business performance.



Contact Us

Head Office

Suite 305-307, 12 Trang Thi Street,
Hoan Kiem District, Hanoi.
Tel: (+84)04-39351419
Fax: (+84)04-39351418

Branch Office

15th Floor, Unit D1502, The Manor Officetel, 91 Nguyen Huu Canh Street,
Binh Thanh District, Ho Chi Minh City
Tel : (84-8) 3507 0622